The Importance of Small Business Websites

Open-for-BusinessSmall Business Websites

Giving your small business an online presence means more than simply putting up a website with your company’s address and phone number.

It means setting up a virtual version of your business, with a welcoming, informative website, a Facebook page and Twitter account. In this electronic era, more people search online for the products and services they need as opposed to searching through a phone book. Ignoring this important potential marketing platform is akin to saying, “I don’t need any new business.”   

Accessibility

The Internet never sleeps, and every portal you offer online gives your business a virtual 24-hour showroom. This allows potential customers to research your product or service after business hours, and in the privacy of their own home. If you sell products, an online store allows for 24-hour order placement to capture a sale as soon as a customer is interested, as opposed to waiting for your brick-and-mortar store to open, by which time the urge to buy may have passed.

Brand Building

At its core, “brand building” actually means building a potential customer’s trust in your company or product. Providing an online presence your small business website not only gives a customer access to your product or service, but it also provides a way for the customer to “check out” your company. Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression of your company in the potential customer’s mind, making a future sale more likely.

Jane Williams, Demand Media

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